In Marathi, an Indian language, Sanchár means mobility. EduSanchár will be a series of apps designed for mobile devices. EduSanchár hopes to completely redefine mobile learning.

In today's fast paced life, there is almost no time left to curl up with a nice book and enjoy a few hours of reading. However, even in this world of exceedingly visual communication involving more images, both, still and moving, the power of the written word, or text still attracts and mesmerises. The visual may speak a thousand words, but a few words can bring to mind thousands of images.

The youth have adapted to this lifestyle and also adopted the mobile phone as their primary tool of communication. It has also become their tool of choice for their studies. I contend that the youth too, love to read, but on their mobile phones. Using their mobile phones, they can read as well as share the content. The need for connectivity in universal and if enough content is provided to the youth on their mobiles, in a manner they like, they will certainly love to read.

With this objective, and logic, I have started making these apps under the name of EduSanchár QUICKLEARN apps. The first of the series, an Android app the help media students quickly learn and revise several communication and media studies, is out on Google Play Store. I am sure, communication and media students will find it immensely useful.

I will be adding more theories and keep working on the app to improve it, make it more interactive and easier to use.

Do send in your comments. Address them to :

To download the app, please go to:

Or Click here: Get it on Google Play



  • Easily navigable menus and tabs.

  • All theories in short, with links to free online resources for further reading.

  • Theories segregated into media theories, organizational theories, communication theories, etc.

  • All theories also given in an alphabetical order to locate them quickly

  • Some of the theories covered: Agenda Setting Theory, Argumentation Theory, Cognitive Dissonance Theory, Cultivation Theory, Dependency Theory, Gatekeeping, Framing, Spiral of Silence, Priming Theory, Public Sphere, Frankfurt School of Thought, Hypodermic Theory, Models of Communication, Media Richness Theory, Two Step flow

  • Some of the theorists covered: Harold Innis, Marshall McLuhan, Jurgen Habermas, Neil Postman, Albert Bandura, Elisabeth Noelle Neumann, Elihu Katz, Fritz Heider, Stephen Toulmin, Thomas Hobbes, Leon Festinger, George Gerbner, Sandra Ball-Rokeach, Melvin DeFleur, etc.


Mangesh Karandikar, Ph.D.
Dept. of Communication and Journalism,
University of Mumbai, Mumbai, India.
EduSanchár PAGE      EduSanchár FAQs